The Secret Ingredient That Would Make Us All Rock Stars
You are truly great.
We all are, but you’re special. You’ve got talent. You’ve got passion. You even have the necessary business-savvy to impress the manager of your local club. Getting a small gig is no big deal.
Ah, us musicians. We love to make music, and yet we want to be noticed and appreciated in every way possible.
Do you know what you’re missing that would actually make you a star?
Let me tell you something: You can’t practice for it, you can’t buy it, and it’s not some “power-word mantra” like “passion”, “enthusiasm” or “show business marketing skills”.
It’s luck. Luck. Chance. Glück.
And however desperate that sounds, it’s the way life works. At business school you’re taught about how the market works:
1. There are buyers and sellers.
2. The buyers willing to buy at a certain price will go to the sellers willing to sell at that price.
3. There is a hypothetical “magical equilibrium” price at which everyone would be happy.
4. The caveat: Not all buyers know all sellers.
Point 4 is vital: Because a record company doesn’t know all artists out there, it probably misses out on you. When only a few people make themselves prominent (like Britney Spears in a child singing contest), they become the supply in the market.
This is way exposure is important. If you want your luck to rise, meaning the chances of getting “hit”, you must get out there more and play.
It’s like being a target. You’re the target. Hide yourself, and the record company archers won’t every land a hit. At least not on you.
Food for thought.
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