<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>The Good Musician &#187; Marketing &amp; Branding</title> <atom:link href="http://www.thegoodmusician.com/tag/branding/feed/" rel="self" type="application/rss+xml" /> <link>http://www.thegoodmusician.com</link> <description>Be a successful musician, one note at a time.</description> <lastBuildDate>Wed, 30 Jul 2008 05:11:28 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.1</generator> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item> <title>The Ultimate Guide to Making Your Child a Musician</title> <link>http://www.thegoodmusician.com/2007/07/the-ultimate-guide-to-making-your-child-a-musician/</link> <comments>http://www.thegoodmusician.com/2007/07/the-ultimate-guide-to-making-your-child-a-musician/#comments</comments> <pubDate>Sat, 07 Jul 2007 16:17:39 +0000</pubDate> <dc:creator></dc:creator> <category><![CDATA[Marketing & Branding]]></category> <category><![CDATA[Your Instrument & You]]></category> <category><![CDATA[Child]]></category> <category><![CDATA[Children]]></category> <category><![CDATA[Kids]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Mozart-Effect]]></category> <category><![CDATA[Music]]></category> <category><![CDATA[Musician]]></category> <category><![CDATA[Prodigy]]></category> <category><![CDATA[Talent]]></category> <guid isPermaLink="false">http://thegoodmusician.com/the-ultimate-guide-to-making-your-child-a-musician/</guid> <description><![CDATA[Don&#8217;t deprive your children of the so-called &#8220;Mozart-Effect&#8220;. Engaging in music activates your brain like almost no other activity, studies say. Harness this power and encourage your children to learn music. But many parents go about in a very wrong way. After 10 years of playing experience, I can tell what should&#8217;ve been better in my kiddy days. Points to consider when introducing your child to music: 1. Implement the 5 Pillars of Good Musicians Don&#8217;t just make him or her play an instrument. Show them the different aspects of music, build on the 5 pillars and explain to them how it&#8217;s [...]<p>Post from: <a href="http://www.thegoodmusician.com">The Good Musician</a></p> ]]></description> <content:encoded><![CDATA[<p>Don&#8217;t deprive your children of the so-called &#8220;<a href="http://en.wikipedia.org/wiki/Mozart_effect">Mozart-Effect</a>&#8220;. Engaging in music activates your brain like almost no other activity, studies say. Harness this power and encourage your children to learn music.</p> <p>But many parents go about in a very wrong way. After 10 years of playing experience, I can tell what should&#8217;ve been better in my kiddy days. Points to consider when introducing your child to music:</p> <h3>1. Implement the <a href="http://thegoodmusician.com/the-5-pillars-of-a-good-musician/">5 Pillars of Good Musicians</a></h3> <p>Don&#8217;t just make him or her play an instrument. Show them the different aspects of music, build on the 5 pillars and explain to them how it&#8217;s these core principles that can make him the next [insert favorite musician here].<br /> <span id="more-8"></span></p> <h3>2. Listen to Music with your kid</h3> <p>Making music is like writing. Most good authors read tons more than they actually write. Similarly, grab a bunch of classical, jazz and modern CDs, throw in some of your child&#8217;s favorite artists and sit together and just listen.<br /> You don&#8217;t have to be experts, but just talk about the music, what you like about it, what instruments are in there, likes and dislikes, try to explain why you like or dislike something. Exposure is key.</p> <h3>3. Choose an instrument wisely</h3> <p>Your child wants to play the guitar? Well, that&#8217;s great. But you should take a trip to the music store and look at different options. From the previous excercise you would have discovered what music your child likes and what instruments are prevalent in those styles. </p> <p>So explore the options: A guitar can be a classical one, a jazz/tock guitar, a western guitar, or even a bass guitar. Orchestras have many instruments you might have never heard of, explore the options. This has two benefits: Picking a rare instrument drives up the market value of your child, and secondly, it&#8217;s simply more interesting than the &#8220;usual&#8221; guitar/piano/violin kid.</p> <h3>4. Practice with them</h3> <p>It&#8217;s important to track your child&#8217;s progress. Keeping a music homework diary is a good habit. Don&#8217;t let them practice on their own in the beginning, sit with them and encourage them strongly, but always drill them to practice slowly and with a fixed goal in mind. We will talk more about practicing techniques in other posts.</p> <h3>5. Stand up for better music education</h3> <p>Find out about the theory instruction in your school. Many schools make students pick an instrument for big band or orchestra, and rotate after a year. This is very, very bad. Your child will never really indulge in music that way. Enforce more theory lessons, solo lessons and make your child go it&#8217;s own way. Participating in school music is good, but only a tiny fraction of what your child should be doing. Solo talent is far more important and will benefit your child much more than letting it play in a big band, where the level of expertise is only as high as the weakest member.</p> <p>For more tips on being a Musician, practicing, and pushing your children&#8217;s musical talent, stay tuned by <a href="http://thegoodmusician.com/feed/"><strong>subscribing today</strong></a>!</p> <p>Post from: <a href="http://www.thegoodmusician.com">The Good Musician</a></p> ]]></content:encoded> <wfw:commentRss>http://www.thegoodmusician.com/2007/07/the-ultimate-guide-to-making-your-child-a-musician/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Discover Your Musical Identity</title> <link>http://www.thegoodmusician.com/2007/06/discover-your-musical-identity/</link> <comments>http://www.thegoodmusician.com/2007/06/discover-your-musical-identity/#comments</comments> <pubDate>Wed, 27 Jun 2007 09:19:06 +0000</pubDate> <dc:creator></dc:creator> <category><![CDATA[Marketing & Branding]]></category> <category><![CDATA[band]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[Exercise]]></category> <category><![CDATA[Identity]]></category> <category><![CDATA[Image]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Music]]></category> <category><![CDATA[Musician]]></category> <category><![CDATA[profile]]></category> <guid isPermaLink="false">http://thegoodmusician.com/?p=5</guid> <description><![CDATA[Catch a pen and paper. Jot down 5 musical bands or artists, from any genre, in no specific order, however they come to your mind. Let me show you mine: The Red Hot Chili Peppers Louis Armstrong Britney Spears John Lennon Mark Knopfler Pretty strange mix there. I don&#8217;t even listen to all of them, and yet they populate some part of my mind. That&#8217;s is the basis of personal branding. You have to give yourself a profile you&#8217;re comfortable with and which defines you as a person and as a musician. This doesn&#8217;t mean changing who you are, it just means drawing clearer lines around yourself (hence [...]<p>Post from: <a href="http://www.thegoodmusician.com">The Good Musician</a></p> ]]></description> <content:encoded><![CDATA[<p>Catch a pen and paper. Jot down 5 musical bands or artists, from any genre, in no specific order, however they come to your mind.</p> <p>Let me show you mine:</p> <p><em>The Red Hot Chili Peppers<br /> Louis Armstrong<br /> Britney Spears<br /> John Lennon<br /> Mark Knopfler</em></p> <p>Pretty strange mix there. I don&#8217;t even listen to all of them, and yet they populate some part of my mind.<br /> <span id="more-4"></span></p> <p>That&#8217;s is the basis of personal branding. You have to give yourself a profile you&#8217;re comfortable with and which defines you as a person and as a musician. This doesn&#8217;t mean changing who you are, it just means drawing clearer lines around yourself (hence the word &#8220;profile&#8221;). </p> <p>Everything you can do for your own brand is already with you, you only have to harness and package it in a smart way. </p> <p><strong>So Step 1: Who are you?</strong></p> <p>Where are you from? What are your roots?<br /> Where in the world have you been?<br /> What languages do you know?<br /> What music did you listen to at age 10? Age 15? 20?<br /> Are you religious?<br /> Do you smoke?<br /> What are your hobbies?<br /> What is your political orientation?</p> <p>You see, it&#8217;s not that easy to find out who you are. The questions could go on, and you will realize that you are someone unique and different. Try answering some of those questions mentally, then create a summary of what you think is interesting about you.</p> <p>What would you write in your CV? What would you want to your Grand-kids to know?</p> <p>I hope I got your mind churning there, stay tuned for more Personal Branding. Until then, be sure to <a href="http://thegoodmusician.com/?feed=rss2">subscribe</a> or you might miss something!</p> <p>Post from: <a href="http://www.thegoodmusician.com">The Good Musician</a></p> ]]></content:encoded> <wfw:commentRss>http://www.thegoodmusician.com/2007/06/discover-your-musical-identity/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item> <title>The 5 Pillars of a Good Musician</title> <link>http://www.thegoodmusician.com/2007/06/the-5-pillars-of-a-good-musician/</link> <comments>http://www.thegoodmusician.com/2007/06/the-5-pillars-of-a-good-musician/#comments</comments> <pubDate>Mon, 25 Jun 2007 20:35:41 +0000</pubDate> <dc:creator></dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[artist]]></category> <category><![CDATA[Aural]]></category> <category><![CDATA[band]]></category> <category><![CDATA[good-musician]]></category> <category><![CDATA[guitar]]></category> <category><![CDATA[Listening Lessons]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing & Branding]]></category> <category><![CDATA[Music]]></category> <category><![CDATA[Music Theory]]></category> <category><![CDATA[Musician]]></category> <category><![CDATA[orchestra]]></category> <category><![CDATA[Practice]]></category> <category><![CDATA[Your Instrument & You]]></category> <guid isPermaLink="false">http://thegoodmusician.com/?p=3</guid> <description><![CDATA[Music. It moves us all, and some of us enjoy creating and recreating it. Many of us are young, and dream of storming the stages like on American Idol, others are thinking f digging out that old dusty saxophone or western guitar and give it a spin again. Worlds separate amateurs and professionals. What makes a musician more than just another musician? Why is Bob Dylan so good? Why is Yo-Yo Ma such a famous cellist? Here are five aspects that shape every musician. In future posts, I will explore each area deeper and try to size up digestible chunks that [...]<p>Post from: <a href="http://www.thegoodmusician.com">The Good Musician</a></p> ]]></description> <content:encoded><![CDATA[<p>Music. It moves us all, and some of us enjoy creating and recreating it. Many of us are young, and dream of storming the stages like on American Idol, others are thinking f digging out that old dusty saxophone or western guitar and give it a spin again. Worlds separate amateurs and professionals. What makes a musician more than just another musician? Why is Bob Dylan so good? Why is Yo-Yo Ma such a famous cellist? Here are five aspects that shape every musician.<br /> <span id="more-3"></span></p> <p>In future posts, I will explore each area deeper and try to size up digestible chunks that will join you on your career to a good musician.</p> <h3>1. Know Your Instrument</h3> <p>Every musician makes music using an instrument. Even our voice is an entire instrument by itself. When playing, we should be aware of what we are doing. We should try to <strong>learn as much about the instrument as we can</strong> gather, it&#8217;s history, it&#8217;s uses, it&#8217;s cousins, and we should develop our relationship to the instrument,<strong> why are we playing the instrument we play?</strong>.</p> <h3>2. Know your Music Theory</h3> <p>Britney Spears probably doesn&#8217;t know much about music theory, but as a self-made musician free from producers and American Idol, we should indulge in music theory. <strong>Music is a science, but an art form as well.</strong> That makes it very special, and thus we should attempt to grasp it as much as we can, which the scientific approach allows us to do easily. The artistic side of music is much more obscure and free. Many musicians fail trying to climb that high wall before getting familiar with the subject matter. </p> <p>In subsequent posts, I will bring in lessons of music theory, and try to present it in a way that it&#8217;s understandable, and most of all, show the use of it, and answer that all-mighty question of &#8220;Why?&#8221;. </p> <h3>3. Brand Yourself</h3> <p>Whether you&#8217;re a classical interpret or member of a death metal band, you have to define yourself and place yourself among others. <strong>You have to develop your own uniqueness</strong>, and this is where the music ends and business begins, but it&#8217;s a part of being a musician. Even if just for your personal life, you should put a lot of thought into what you <em>want</em> to be as a musician, and what you <em>can</em> be as a musician. </p> <p>Draw that mental picture of yourself you&#8217;re comfortable with and ask, what makes me so special? You&#8217;ll find a lot of things that make you unique, you just have to play them out.</p> <h3>4. Listen to music</h3> <p>Being a musician means making music, but it also means immersing yourself in music that others create. Listening to music shouldn&#8217;t only be something you do on the bus, while surfing or in the car. <strong>Listening should at times be an active process in which you slice up the music and study it.</strong> There&#8217;s so much out there, and once you develop an ear for it, there&#8217;s an equal amount to learn! Imagine if you can combine all that knowledge and create something new &#038; wonderful!</p> <h3>5. Practice &#038; Criticize</h3> <p><strong>You suck.</strong> That&#8217;s what you might try pounding into your head every time you force a tortured note out of your instrument, whether a beginner or a wannabe-Hendrix. Well, the truth is: <strong>You really do suck. Everyone does. Paul McCartney sucks.</strong> Even I do. But the good part is, we can change that. With practice and constant self-evaluation done the right way, we can reduce our suckiness and create something beautiful. Remember, nothing is perfect, but with a little help, you can come a long, long, really long way.</p> <p>In future posts you will be able to explore each area further, and we&#8217;ll finally get down to work. I&#8217;m sure we can learn a lot from each other, and if you think you want to join me, <a href="http://thegoodmusician.com/?feed=rss2"><strong>be sure to subscribe</strong></a>!</p> <p>Post from: <a href="http://www.thegoodmusician.com">The Good Musician</a></p> ]]></content:encoded> <wfw:commentRss>http://www.thegoodmusician.com/2007/06/the-5-pillars-of-a-good-musician/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
