Let me show you mine:

The Red Hot Chili Peppers
Louis Armstrong
Britney Spears
John Lennon
Mark Knopfler

Pretty strange mix there. I don’t even listen to all of them, and yet they populate some part of my mind.

That’s is the basis of personal branding. You have to give yourself a profile you’re comfortable with and which defines you as a person and as a musician. This doesn’t mean changing who you are, it just means drawing clearer lines around yourself (hence the word “profile”).

Everything you can do for your own brand is already with you, you only have to harness and package it in a smart way.

So Step 1: Who are you?

Where are you from? What are your roots?
Where in the world have you been?
What languages do you know?
What music did you listen to at age 10? Age 15? 20?
Are you religious?
Do you smoke?
What are your hobbies?
What is your political orientation?

You see, it’s not that easy to find out who you are. The questions could go on, and you will realize that you are someone unique and different. Try answering some of those questions mentally, then create a summary of what you think is interesting about you.

What would you write in your CV? What would you want to your Grand-kids to know?

I hope I got your mind churning there, stay tuned for more Personal Branding. Until then, be sure to subscribe or you might miss something!

Post from: The Good Musician

In future posts, I will explore each area deeper and try to size up digestible chunks that will join you on your career to a good musician.

1. Know Your Instrument

Every musician makes music using an instrument. Even our voice is an entire instrument by itself. When playing, we should be aware of what we are doing. We should try to learn as much about the instrument as we can gather, it’s history, it’s uses, it’s cousins, and we should develop our relationship to the instrument, why are we playing the instrument we play?.

2. Know your Music Theory

Britney Spears probably doesn’t know much about music theory, but as a self-made musician free from producers and American Idol, we should indulge in music theory. Music is a science, but an art form as well. That makes it very special, and thus we should attempt to grasp it as much as we can, which the scientific approach allows us to do easily. The artistic side of music is much more obscure and free. Many musicians fail trying to climb that high wall before getting familiar with the subject matter.

In subsequent posts, I will bring in lessons of music theory, and try to present it in a way that it’s understandable, and most of all, show the use of it, and answer that all-mighty question of “Why?”.

3. Brand Yourself

Whether you’re a classical interpret or member of a death metal band, you have to define yourself and place yourself among others. You have to develop your own uniqueness, and this is where the music ends and business begins, but it’s a part of being a musician. Even if just for your personal life, you should put a lot of thought into what you want to be as a musician, and what you can be as a musician.

Draw that mental picture of yourself you’re comfortable with and ask, what makes me so special? You’ll find a lot of things that make you unique, you just have to play them out.

4. Listen to music

Being a musician means making music, but it also means immersing yourself in music that others create. Listening to music shouldn’t only be something you do on the bus, while surfing or in the car. Listening should at times be an active process in which you slice up the music and study it. There’s so much out there, and once you develop an ear for it, there’s an equal amount to learn! Imagine if you can combine all that knowledge and create something new & wonderful!

5. Practice & Criticize

You suck. That’s what you might try pounding into your head every time you force a tortured note out of your instrument, whether a beginner or a wannabe-Hendrix. Well, the truth is: You really do suck. Everyone does. Paul McCartney sucks. Even I do. But the good part is, we can change that. With practice and constant self-evaluation done the right way, we can reduce our suckiness and create something beautiful. Remember, nothing is perfect, but with a little help, you can come a long, long, really long way.

In future posts you will be able to explore each area further, and we’ll finally get down to work. I’m sure we can learn a lot from each other, and if you think you want to join me, be sure to subscribe!

Post from: The Good Musician