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The Good Musician

Archive for the ‘Marketing & Branding’ Category

January 27th, 2008

4 Ways to Get Gigs and 9 Ways to Make Them Rock

Photography by larskflem.
Gigs are crucial events - they’re make or break for many bands, however small or unimportant the venue. If you have a group or band, chances are you’ll want to play in front of people sooner or later.
There are several ways to actually get gigs, and I’m going to focus on the cheap […]

By Arjun Muralidharan -- 0 comments

January 26th, 2008

How a Laptop Help This Girl Get Famous

It’s one of the things I like about Apple. Yes, I am a fanboy, and many musicians are, because of the simple reason that Apple frequently decides to include new and upcoming artists in their ads, on iTunes, or in product demonstrations.
I myself thank them for showing me Imogen Heap back in the day, and […]

By Arjun Muralidharan -- 3 comments

January 18th, 2008

6 Reasons Why Kate Nash Is Successful

Photography bydexter_mixwith
Kate Nash is one of those shooting stars who “made it”. One hell of a musician, and I’d like to share some quick thoughts on why I think she is not just a successful musician, but a good one at that.
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By Arjun Muralidharan -- 1 comment

January 17th, 2008

Randy Newman at Steve Jobs’ Macworld Keynote

Unless your a Mac-Nutcase like I am, you might have missed watching Steve Jobs’ latest keynote at Macworld 2008. He presented us with the delight of one very distinguished musician who performed at the end: Randy Newman.
As Gruber points out, the first song he sings is “chock full of ‘I can’t believe he just said […]

By Arjun Muralidharan -- 1 comment

January 4th, 2008

Why Digital Music Is Healthy for The Industry

Marketwatch posted a report stating the immense growth of digital music sales this past year.
Initially digital music was faced with harsh criticism, especially when seeing the amount of music downloaded illegally over the internet these days. The industry sees these downloads as lost sales.
That isn’t true. At least not directly: With the advent of […]

By Arjun Muralidharan -- 0 comments

December 20th, 2007

Child Prodigies Scare The Hell Out of Me

Ethan Bortnick is probably the most prominent example around, and we’ve written about him before. Just today, my roommate and I were surfing YouTube in search of some good performances, where we kept on stumbling upon child prodigies.
They scare me, and here’s why.
They Know What Their Doing
Prodigies of Ethan’s caliber are usually brought in at […]

By Arjun Muralidharan -- 1 comment

December 11th, 2007

How to Make a Musician or Band Profile

Photography by Tim O’Brien.
You have a band, or are a solo artist, but getting gigs is often really hard.
It’s a hard-knock life for us music-lovers.
I used to have band. In our local town, there were a few clubs, and getting a gig there was tough, but not impossible. I learned a few tricks from teachers […]

By Arjun Muralidharan -- 3 comments

December 6th, 2007

100 Free & Affordable High & Low Tech Ways To Promote Music

Bruce Houghton from Hypebot helped me out once more with some ideas for social music marketing. Here are 100 ways to promote your music in simple yet effective ways.
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By Arjun Muralidharan -- 2 comments

December 3rd, 2007

John Williams Observations

After the numerous comments on the wildly successful post about John Williams, I thought I’d share my ideas with you all the same, concerning his performance we so heartily discussed in that very post.
(Side note: I know, I’m a great sarcast, but understand the humiliation of begging for comments and getting none :-) ).
Here are […]

By Arjun Muralidharan -- 1 comment

November 23rd, 2007

The Secret Ingredient That Would Make Us All Rock Stars

You are truly great.
We all are, but you’re special. You’ve got talent. You’ve got passion. You even have the necessary business-savvy to impress the manager of your local club. Getting a small gig is no big deal.
Ah, us musicians. We love to make music, and yet we want to be noticed and appreciated in every […]

By Arjun Muralidharan -- 0 comments