The Good Musician

How to Harness the Power of Social Music Marketing

by Arjun Muralidharan on November 21st, 2007

This is a guest post by Bruce Houghton of HypeBot - a blog about music, technology and the new music business.

Music Marketing 2.0 has not quite arrived, but it’s clearly just around the corner.  Traditional media are being replaced as music promotion and discovery engines by a multitude of online media and person to person viral marketing. Nowhere are the changes happening faster for music marketers then in social networking. Here’s an overview to help you keep up:

• The new Facebook Music initiative adds artists pages to create a hub for fan activity and new ad programs provide opportunities for cost effective targeted marketing to Facebook’s 50+ million regular users. (more)
• The current top destination for fans and marketers, MySpace, is launching a similar targeted ad program early next year. (more)
• Responding to the problem and time needed to keep so many different sites like MySpace, Facebook and Friendster and the widgets used on them updated:
• Google’s Open Social could solve the problem. MySpace, Friendster and others have signed on. (more)
• 
  Facebook has not joined OpenSocial, but music discovery site iLike offers their own free service for joint iLike and Facebook updating. (more)
• Nimbit enables mp3, CD, ticket and merch sales on MySpace, Facebook and elsewhere from a single integrated widget.
• ReverbNation provides email sign-up, street teams and web promotion tools. A new addition allows multi-artist tracking.
• AristData offers simultaneous updating on your own web site, MySpace, PureVolume and VIRB and is building a network of music sites that automatically update together.

You’ll find more guerrilla marketing ideas in our "100 Free & Affordable High & Low Tech Music Promotion Tips". And where is this all leading? We think its causing "The Rise Of The Musical Middle Class".

POSTED IN: Marketing & Branding